Social Media Marketing in 2020

Social Media Marketing ! I am sure that today most of the Internet users know how massive social media and it’s impact is. Social media is the quickest grown up model of socializing platforms in the world. The growth of Social media is so fast that it has taken lesser time to grown up as compare to Internet.

Growth and power of social media can be easily seen in the growth of on-line businesses too. But before that look at the comparative chart of growth of internet before and after the launch of Facebook.

Facebook was launched in 2004, after Facebook many other social sites started came in to existence and you can clearly see the difference in growth:

When Facebook opened for everyone to join in the year 2006 it’s users has grown exponentially. And after other social media platform emerges there are around 3.8 billion users are around the world. The stats suggests that one person out of four has a FB account. Similarly other platforms like What’s-app, Twitter, Pinrest, Instagram, YouTube, Messenger, Skype and tons and tons of other social media platforms are there.

This is also true that almost everybody is using these platforms every single day. And most of them use these more than once per day.

Here is a comparison of Internet and Social media platform users in Asia and rest of the world.

Now lets come to India as a Potential market here is the stats for India

I think I have given enough data to show you how widespread is the reach of social media platforms. Naturally, it gives a great marketing opportunity.

So if you are not aware of social media marketing then it’s time to learn this new strategy. There are ton’s of videos, blogs and courses available on the subject. Now I will brief you about some popular media platforms.

What is Social Media Marketing?

When one uses social media platforms to grow his audience and then endorse his services or products, so his audience not only purchases the item but also shares it with their contacts. Terms digital-marketing, and e-marketing are also used in the context.

Types of Social Media Platforms

Not all the platforms are same, every platform uses different strategy. There are platforms where text messages, and stories dominates, like Linked-in, Twitter, and Facebook. For short messages Messenger, What’s-app. Some platform where video dominates like YouTube. Instagram uses pictures, short audio-visuals. And there are many more with their specialty. So we have to use different methodology to work on different platforms.

In every media your material and its presentation should be very clear and valuable that anybody who reaches it will feel good to share it with their friends and relatives. You have to think that what type of material or information you would pass to your friends.

• If your approach is not clear then your strategy of marketing on social media will fail.
• In another case, your social media methodology will fail. You won’t get shares from your audience, no traffic, no purchase, no profit.
• You have to choose your platform carefully, but if you are beginner start with some of the most popular platforms. Here is a list of the most popular social media platforms.

Important Terms

If you are new to social media marketing then be familiar with few terms generally used.

Content:

Whatever you write on your wall or page, uploads as a photograph or video in your account and make it public. In short the posts you make through your account or on your blog is the content.

Hashtags:

Almost every platform uses hashtags, this the meta information that actually describe the topic of your content to search engines.

Shares:

This is very important thing in social media marketing success, as it will make your content to reach more and more audience.

Engagement:

When people interact with the content in some way may be they gave like, comment, rate-it, and most importantly share it.

Few trends in Social Media Marketing

#Stories

• Stories are type of news feed and today the visual stories are more likely to attract the audience.
• The short clips of videos are very much popular across many platforms like Facebook, Snapchat, Whatsapp (tiktok, hello) and many more.
• It is growing beyond the expectations as a social media trend in the last decade.

#Video Content

To be honest video content has a clear dominance in social media:

• More than 90% of video people watching on mobile are likely to share with their contancts.
• Videos have 1000% more chances to get shared than messages with text and images.
• Around 70%+ Customers are interested to learn about a service or product through videos.
• Users give more than 85 % time to the website with videos as compare to text blogs.
• 50%+ consumers are likely to see video content from manufactures.

YouTube also has many channels promoting different brands, reviews, technology, fashion etc.

#Live Videos

• Facebook has seen enormous growth in Live videos, people like them very much.
• more than 84% of marketers promote their videos with Facebook.
• Facebook has seen 700% of growth in video views since 2015.

#Influencer Marketing

• Now Marketing with Influencers has been well established strategy. Today influencers get 20% of ROI, and in near future this percentage might increase.
• People like influencers more because they trust them in someway. May be they never met them personally but they knew through their friends, relatives etc.
• Influencers are a very good choice for small businesses as they can choose according their budget from mico-influencers(1k to 100k followers) to mega influencers (more 1million followers).
• Top Instagram influencers (100K+ followers) can get $800 per post.

#DIY Videos

• You can become a celebrity on social media, you just need to have basic knowledge of videography and use of right tools, you can become a star with these DIY videos.
• With little efforts and time your business can start growing on YouTube and generate a lot of traffic, and finally generate the leads.
• YouTube, Vimeo

#Medium

• If you are blogger and don’t want to make your own blog, you can use Medium, because it is the biggest blogging website with the Alexa ranking of 328.
• It was started by the co-founder of Twitter EV williamms.
• EV williams before creating Medium has also developed blogger and then sold to Google.
• If you want to publish your content without making your own website Medium can be a great way.
• Medium has a great audience already, so, your content can have more audience then a fresh website.

#Quora

• When Quora was started in 2009 and opened for public in 2010, There creator thought that it will be a great platform that gives opportunity to ask and the questions and answer them, and till then there was no similar platform was made.
• Gradually it become so popular that today on Quora there are 38 million unique visitors daily.
• In Quora many answers have more than 1 million views and upvotes.
• As this website is based on Question and Answers, you can become popular by providing quality answers.
• Quality answers will build your reputation as an expert.
• And your expertise will come handy in boasting your influencer image.

#Linked-in Groups

• Linked-in is for professionals.
• Linked-in Groups are just like facebook group, the only difference is it is for business people.
• Similarly you can use Linked-in platform for Advertising too.

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#Tumblr

• This is the combination of a weblog, Instagram and Twitter.
• Its creator called it mico-blogging platform.
• It has infinite scroll feature, good for pictures.
• So photographer for their portfolios and fashion brands use this for their show case.
• Users spend more time on Tumblr as compare to Facebook.
• This more time gives more chances to your posts and advertisements to get noticed.

Conclusion

So, we have discussed few trends and platforms. But there are more than 200 social media platforms are there on the internet.

But as with my last post Earn on-line 15 ways, I want to ask if you haven’t use any of the above social media platforms then register on few of them and make your presence on social media.

Show your presence provide valuable content and determine if you have the right audience is there. Don’t hold back, this is the time to take some Action.